Architectural Branding

In the last half of the twentieth century, downtown property owners attempted to “modernize” their buildings in an attempt to compete with shopping centers and strip malls. During these attempts, historic storefronts and buildings facades were often covered up with modern materials, time-proven historic commercial signage strategies for engaging customers were lost, and the identity of downtown business and neighborhoods were lost.

Today, historic downtowns are in a revival as customers seek experiences that cannot be found with online markets. Downtowns that had begun to fade in the last decades of the twentieth century, are now coming back to life as customers choose unique experiential establishments to dine, shop, and live.

To strengthen the architectural brands of downtown buildings, we provide hand-painted environmental graphics featuring our exclusive historic fonts, direct consultation to business and property owners, and hands-on educational programming for downtown organizations.

Connect with Darrek via phone or email, to talk more about your architectural branding for your building, or downtown neighborhood.