Our unique fonts are created from historic sign painting manuals and original wood type that date from the 1840s through the early 1920s. These fonts were historically designed for marketing in downtown spaces for the promotion of artisan-crafted goods, locally sourced food and beverages, and entertainment.
Over a century later, our fonts are not only marketing similar goods and services, but also contributing to the sense of place experienced in successful downtown revitalization. A community’s sense of place is vital for attracting destination traffic from those who are a part of the growing experience-based economy.
Neighborhoods with unique historic architecture and signage, draw customers looking for experience-driven shopping, dining and entertainment, which then attracts independent locally owned businesses. The result is something more than just the preservation of a community’ s architectural heritage, it’s the creation of an entrepreneurial ecosystem that significantly contributes to the local economy.
This is why Storefont was created; sometimes stepping back, is the way to step forward.
Storefont Founder: Darrek D. Orwig
Storefont was created by historic preservationist and economic development expert, Darrek D. Orwig. After years of working in the downtown revitalization field, Darrek saw the impact fonts and typefaces had on the successful marketing of businesses, spaces, and neighborhoods.
In addition to founding and managing Storefont, Darrek holds a Master’s Degree in Historic Preservation from the Savannah College of Art and Design and teaches graduate level courses related to downtown revitalization at the University of Wisconsin-Stout. He also is an avid researcher, and engages in author talks for his popular books on Midwestern history.
Connect with Darrek via email, or phone to learn how he can provide support to your business, or downtown neighborhood.