We’re Just Your (Wood) Type

Through my research, I have found that downtown commercial districts historically relied on a variety of signage layers to market goods, services, and events. One often overlooked layer to these marketing strategies, was the use of wood type printed broadsides (what is frequently called posters today) and showcards. When Storefont was launched, the goal was to eventually provide wood type printed marketing materials for downtown businesses and neighborhoods. My goal became a reality this past autumn when a 120-year-old printing press with a history of downtown printing became available to purchase. The last few months, have been a whirlwind of heavy research, applied learning, and inky fingers. As a result, Storefont is now excited to share its new line of wood type printed posters for marketing live music, entertainment, and events in historic downtowns! Check out this link to our wood type printing page, and of course feel welcome to connect via phone, or email, to learn more.