In the marketing of a business, or product, fonts greatly contribute to how its value is perceived by potential customers. These two coffees by Folgers essentially taste the same. However, the period font choice and heritage marketing of the “premium” coffee allows it to stand out at a higher value in visually crowded coffee aisles for those seeking an experience. Fonts make a difference on how a product or business are perceived by customers. Stand out in your downtown, and apart from your competition, with our historic sign fonts by Storefont!