For centuries, incremental development has been an important strategy for entrepreneurs. Historically, an entrepreneur may have started their establishment in a back room, basement, or upper floor of an existing business; or they might have started with a cart, such as this root beer vendor from the 1840s. Starting a business, especially one that is food/beverage centric from a cart is still a viable way to build a customer base and to take steps toward potentially having a storefront business in a downtown. This can be a successful strategy for dedicated, and teachable, entrepreneurs with limited capital. Learn more about food carts for downtown spaces by reading this great study from Portland, Oregon. For those taking the steps towards launching a food cart business, check out Storefont for affordable and unique signage, although we may not recommend being as direct with your messaging as the vendor depicted in this post that has the words “STOP HERE” painted on his cart!