Signs to Suit the Times

Across America, there is a growing number of communities successfully revitalizing their downtowns as an element of sustainable economic development. These historic downtown neighborhoods offer commercial spaces that are being valued, once again, for their ability to be the perfect place for small businesses.

However, after many downtown entrepreneurs begin paying rent, or a mortgage on their space, and then purchase furnishings and inventory, signage is considered an afterthought. Many business owners then open their business undersigned, or at times with no signage at all.

In response to this, Storefont is providing affordable business sign kits for downtown entrepreneurs. With twenty-one historic fonts available, Storefont is providing ways for business owners to have signage with fonts that were designed for engaging downtown traffic, while at the same time complementing their historic buildings and contributing to their neighborhood’s sense of place. Just like the sign painters of yesterday, Storefont is helping to create “Signs to Suit the Times.”

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